Beef
Italian beef with carrots, zucchini and oat flakes. Rich and savoury — everyday energy.
How to order it
The subscription price depends on your dog’s size and energy needs: we work it out in 2 minutes.
- −30% on your first order
- Shipping always free
- Pause or cancel any time
Order just the pouches you want, no commitment.
Free shipping within Italy from €100
General maintenance: the everyday recipe for a healthy adult dog.
What is inside
- Beef 52%
- Carrots 28.6%
- Oat flakes 10%
- Zucchini 7%
- Vitamin-mineral supplement 2.4%
Ingredients in order of quantity. Nothing else: no preservatives, no colourings, no meat meal.
Nutritional values
Energy density measured by the ACCREDIA-accredited laboratory on the 2025 recipes. A ±15% batch-to-batch variation is normal in genuinely fresh food.
How much to feed per day
Starting guidance for an adult, neutered, moderately active dog at an ideal weight. The real portion depends on breed, age, neutering and body condition.
| Dog weight | Per day | 400 g pouches |
|---|---|---|
| 2 kg | 100 g | 0.25 |
| 5 kg | 200 g | 0.5 |
| 10 kg | 335 g | 0.75 |
| 15 kg | 450 g | 1 |
| 20 kg | 560 g | 1.5 |
| 25 kg | 660 g | 1.75 |
| 30 kg | 760 g | 2 |
| 40 kg | 940 g | 2.25 |
The calculation follows the method of the veterinary nutritionist who formulated the recipes (FEM × correction factors).
Calculate your dog’s exact portionFresh vs kibble
| Pappa Fresh fresh food | Industrial kibble | |
|---|---|---|
| Real meat, gently cooked at low temperature | Meat meal extruded at high temperature | |
| One single animal protein | Often several mixed protein sources | |
| Ingredients you can recognise on the label | Long, generic lists | |
| 2 years with no fridge or freezer | Long shelf life |
Digestion, hydration, coat and breath
What our recipes do, and what depends on other things. Every guide lists its sources.
Digestion
Real meat as the first ingredient, a single animal protein and few ingredients, steam-cooked in their own pouch: a recipe that's easy to digest. Gas also depends on how you switch food: do it over 7-10 days.
Dog gas and flatulence: causes and what to do →Hydration
Our recipes are 66-77% water. In a 2025 study, dogs fed a wet food with 71% water took in 141% of their minimum water requirement in total, against 102% on kibble.
Source: Sires et al. 2025, Frontiers in Veterinary Science
How to prevent dehydration in dogs →Coat
Every recipe is a complete food: animal protein (10.6-12.9 g per 100 g), the natural fats of the meat and a vitamin and mineral supplement, the nutrients skin and coat are made of.
Shiny coat: what really matters in the diet →Breath
No preservatives, no colourings, no meat meals. But for breath the toothbrush does the real work: the cause is almost always the mouth, not the bowl.
Dog bad breath: where it comes from →
